Rephrase.ai aims to simplify personalization in sales and marketing video creation at scale for B2B SaaS enterprises and digital marketing agencies; envisions transforming how enterprises create and access video content in the future
India: Rephrase.ai, a synthetic media production platform, launched today with the US $1.5 million in seed funding, led by LightSpeed Ventures and AV8 Ventures. Born out of Techstars 2019, Rephrase.ai intends to use the capital to scale its AI-powered video personalization platform, strengthen its commercial presence in North America, and expand its engineering and research teams based out of Bengaluru, India.
The Software-as-a-Service (SaaS) startup makes the creation of personalized videos as simple as writing a text email. Its generative AI platform is solving a problem as fundamental as automating the video shoot process and setting pathways for the future of video making. Rephrase.ai engine can generate millions of personalized videos without the production cost and effort of doing it manually in a studio. The core principle behind the AI video platform is facial-reenactment technology that predicts lip movements, facial expressions, and head movements.
The company is already seeing demand for personalised videos from digital marketing agencies and B2B SaaS enterprises for the creation of sales and marketing video content across multiple industries including automotive, eCommerce, entertainment, financial services, and real estate. The platform enables brands to address every customer individually with video content that builds trust and loyalty at scale. This level of personalization is impossible with traditional video production methods. Check out this video to see how it works.
“Our goal at Rephrase.ai is to reimagine how we communicate to better match our visual culture,” said Ashray Malhotra, CEO of Rephrase.ai. “Now, enterprises can create high-quality video content for targeted sales and marketing initiatives while saving time and money. This technology will change the way we think about video production, both for business communication today and filmmaking in the future.”
“Personalization is a huge lever to unlock ROI especially in sales & marketing where a white-glove personalized experience really makes a difference in engagement and outcomes, said Hemant Mohapatra, Partner at Lightspeed India Partners. “We are already seeing companies run video-based marketing campaigns that see click-through rates of 4x over other personalized emails, but these videos are recorded individually, are expensive and unscalable. Rephrase.ai’s platform allows companies to create millions of personalized videos using real models with just text as input,” he continued. “The Rephrase.ai team is one of the most technically and creatively savvy teams out there with prior experiences at Google, Facebook, Samsung and MIT media labs and we are very excited to go on this ambitious journey with them!”
The startup was founded by three IIT graduates – Ashray Malhotra, Shivam Mangla, and Nisheeth Lahoti in 2018. Rephrase.ai was among the 10 startups that were part of the first-ever batch of TechStars India Accelerator programme (in 2019). Rephrase.ai’s growth comes at a time where many industries are looking for automated and scalable video solutions to enhance business functions, especially sales and marketing.
Synthetic media is an emerging industry, but the current climate lends itself to a surge in demand for this technology. Not only does it solve the pain point of reduced face-to-face interactions and limited opportunities for production shoots, but it addresses a larger societal trend: people prefer to watch content rather than read it. Ultimately, Rephrase.ai will unlock a new era of creativity by making it possible for anyone to create high-quality videos — and eventually, films — leveling the playing field by removing the prohibitive time and cost commitments of traditional productions.