Hiring activity recovers significantly by 24% in September’20 versus August’20: Naukri JobSpeak

Naukri JobSpeak September 20 | Hiring Trends

New Delhi, India: The Naukri JobSpeak Index for September’20, at 1755, marks an improvement of 24% in hiring activity as compared to August’20, at 1413. 

Naukri JobSpeak Index

The 24% M-O-M growth is being propelled by industries like Pharma (+44%), FMCG (+43%), Education/Teaching (+41%) and IT (+32%). Further opening up of the economy with unlock measures & increased mobility has led to an improvement in hiring activities in industries like Real Estate (+44%), Auto/Ancillary (+29%) and Hospitality/Travel (+48%) versus August’20. Key industries such as BPO/ITES (+29%) & Banking/Financial services (+33%) continue to post robust growth sequentially.

Metros which were reeling under various lockdown measures earlier have posted strong double-digit growth in the month of Sept’20 Vs Aug’ 20 with Pune (+26%) leading the pack followed by Hyderabad & Chennai (+24%) while Bangalore is lagging with a 14% growth.  Tier-2 cities like Ahmedabad (34%), Chandigarh (+39%) and Jaipur (36%) have also seen a significant uptick in the hiring activities. Hiring grew across the board in terms of experience bands with the demand for mid-management professionals (8-12 yrs) up by 27% versus Aug’ 20 followed by 0-3 yrs exp (25%), 4-7 yrs exp (23%), 13-16 yrs exp (24%) and >16 yrs exp by 19%.

Referring to the report, Pawan Goyal, Chief Business Officer, Naukri.com said, “The last quarter has seen significant uptick in the hiring activity, growing at 14% compared to 8% decline in AMJ’ 20. While the hiring is yet to touch last year levels and is down by 23% in Sept’20 versus Sept’19 but this is also a marked recovery from a 35%-60% decline that we have witnessed in the last few months. Businesses that are leveraging digital channels for dissemination & consumption of goods and services are thriving and will continue to do so as we imbibe social distancing norms in our daily lives. With increased mobility and focus on health, we are hopeful that hiring activity will further improve in sectors like Travel, Hospitality, Medical/ Healthcare, Insurance and Financial services.”

Y-O-Y Hiring Deep-dive | September’20 versus September’19

Hiring activity in the month of Sept’ 20 declined by 23% versus last year. However, the declining trajectory has become less steep with improvement in every subsequent month.

In a clear sign of recovery, we see year on year growth rates turning positive in certain industries like IT-Hardware & Networking (+26%) and Chemical/Petrochemicals (+14%) in Sep’20 versus last year. Also industries such as Pharma/Biotech (-4%), Insurance (-6%) and FMCG (-11%) are at the verge of turning positive if the recovery continues in subsequent months.

Inspite of monthly recovery, on a Y-O-Y basis Hospitality/ Travel (-71%) and Retail (-50%), Oil & Gas/Power (-45%), Accounting/Taxation/Finance (-34%) and IT-Software (-32%) sectors continue to be the most impacted.

Similarly, hiring in metros continued to decline more than the national average (30% vs 23%) versus Sept’19 with Mumbai (-35%), Delhi NCR (-33%) and Bengaluru (-33%) leading the decline while Jaipur (13%) and Chandigarh (11%) have turned positive. Recruitment across the board declined at varied experience levels with the entry-level experience bands (0 to 3 yrs exp) witnessing the sharpest decline of 29% while the leadership roles (>16 yrs exp) saw the least impact and declined by 15% in September’20 as compared to last year same time.

Methodology

The Naukri JobSpeak is a monthly Index that calculates and records hiring activity based on the job listings on Naukri.com website month on month. The objective of Naukri JobSpeak is to measure the hiring activities in various industries, cities, functional areas and experience levels. The data is compiled from the website wherein jobs posted by clients on Naukri.com are considered. Thus, the job speak index includes jobs that might be for replacement hiring. December 2008 is taken to be the base with an index value of 1,000 and the subsequent monthly index is compared with the data for December 2008. The jobs analyzed for the monthly Index are qualified based on white-collar, urban, belonging to organized corporate sector jobs with the focus on service industries. The report shows hiring trends across industry sectors, geography, experience level, and functional areas. More than 76,000 clients use Naukri.com, leading to the high reliability of data. The report does not cover gig employment, hyperlocal hiring or campus placement. Over a long period, the Naukri JobSpeak was impacted by the increase in the Naukri traffic share, internet penetration, Naukri pricing strategy and job listing drives.