Agriculture Insurance Company of India Limited partners with Gramcover to Enhance Rural Insurance Penetration

Agriculture Insurance Company of India Limited and Gramcover joins hands to Enhance Rural Insurance Penetration

~ Gramcover aims to target 25 million farmers through its products to collectively enhance rural insurance penetration ~

India: The Agriculture Insurance Company of India Limited has joined hands with Gramcover, a rural insurtech startup to collectively enhance rural insurance penetration. By utilising the expertise of Gramcover in rural insurtech space, this partnership aims to target 25 million farmers across the aspirational districts.

AICIL and Gramcover will work together on market research to identify and develop need-based rural insurance products to protect the livelihood of the farmers against all insurable risks, thereby extending comprehensive insurance coverage in rural parts of India. 

Under this MoU, Gramcover will work on Market research and identification of widely grown crops and need-based rural insurance products. It will also work on the feasibility report to assess the suitability, requirement, and affordability of insurance products in each aspirational district. Gramcover will explore marketing and distribution channels in each aspirational district and Integration of underwriting process and claim settlement protocols i.e. from Market requirements to Issuance of Policies to Claim Settlement. 

With Gramcover, Agriculture Insurance Company of India Limited will work on Development of need-based rural insurance products and streamline the underwriting process and channel Partner App. It will integrate the underwriting process and claim settlement protocols from Market requirements to issuance of policies to claim settlement. AICIL will also improve the claim payment turnaround time and develop underwriting and claim settlement protocols to ensure adequate capture of risk, ease of sale and quick settlement of claims. 

On the partnership, Jatin Singh, MD and Founder of Gramcover said, “There is a need to vastly expand rural insurance as there is minimal coverage in rural India. The insurance products of rural India lack diversity and therefore the number of people covered under these products gets reduced. This is the final frontier of financial inclusion and we think through our effort, due to Gramcover’s reach and AICs catchment, we will reach 25 million farmers.”

Dhyanesh Bhatt, Co-founder and CEO of Gramcover stated, “I am excited about this partnership which will allow us to co-create retail, non-subsidised insurance products for rural India , especially the Indian farmer. We should be able to create significant impact in the coming years as we bring various rural relevant product like Parametric insurance, price insurance , livestock insurance etc to the rural customer at scale in a sustainable manner, thus increasing their financial resilience.”

Till now, Gramcover has enabled over 1.3 million Indian farmers with insurance through its vast unique technology led distribution and servicing model. The company has customers in 6 states, 28 districts and 8000 villages. Gramcover is backed by top investors- Omnivore, EMVC, Flourish, and Omidyar Network India. Gramcover has recently launched parametric insurance which is a customisable product, based on the crop season and crop type.