Panaji, India: IRONMAN, a global leader in organizing long-distance triathlon events, has officially announced a strategic partnership with the Department of Tourism, Government of Goa, and Herbalife India, a renowned player in the health and wellness industry. This collaboration marks a significant milestone for the upcoming IRONMAN 70.3 India event. Notably, the triathlon hosted in Goa is recognized as one of the most prestigious and challenging multi-discipline endurance competitions worldwide.
The IRONMAN 70.3 series, managed by the World Triathlon Corporation (WTC), is characterized by its rigorous long-distance format. The ‘70.3’ represents the overall race distance, totaling 113.0 kilometers (equivalent to 70.3 miles). This demanding triathlon includes a 1.2-mile (1.9 km) swimming leg, a 56-mile (90 km) cycling segment, and a 13.1-mile (21.1 km) running course. This exciting partnership promises to enhance the appeal and reach of IRONMAN 70.3 India, offering participants and spectators an unforgettable experience in the picturesque state of Goa.
According to Deepak Raj, Chief Executive Officer of Yoska and franchise owner of the IRONMAN brand in India, “I am incredibly excited about our partnership with Herbalife for IRONMAN 70.3 India for the second consecutive year. Their dedication to fitness and knowledge about sports nutrition perfectly aligns with the spirit of this race. This collaboration between IRONMAN 70.3 India and Herbalife signifies a shared commitment to supporting sports enthusiasts and fostering a fitness culture across the nation.”
Panchali Upadhaya, Vice President – Sales, Marketing & Associate Communication at Herbalife India, added, “We are honored to be a part of this important event. Herbalife believes in the power of sports to uplift and empower individuals. We are dedicated to championing the cause of sports nutrition and developing the sporting ecosystem in India and beyond through our sports marketing initiatives. The partnership reflects our passion for the sporting community with the right nutrition, active lifestyle and encouraging athletes to achieve their full potential, especially while representing their countries at global events like IRONMAN 70.3.”
The sports nutrition industry is experiencing remarkable growth in India, driven by the increasing reliance of athletes on supplements to complement their dietary needs for endurance training and peak performance. H24 stands out as a sports nutrition line meticulously crafted to cater to the specific requirements of athletes during training, performance, and recovery, spanning an entire 24-hour cycle.
On a global scale, Herbalife takes pride in sponsoring more than 150 athletes, teams, leagues, and national Olympic committees. In India, the organization continues its unwavering support for athletes of international acclaim, including renowned figures such as Virat Kohli, Smriti Mandhana, Lakshya Sen, Manika Batra, Mary Kom, and Para-badminton sensation Palak Kohli, among others.
By actively engaging in collaborations with prestigious events like the IRONMAN Triathlon 70.3, Herbalife reaffirms its commitment to championing athletes in their quest for optimal health, well-balanced nutrition, and the achievement of their fitness aspirations. Through meaningful partnerships, transformative initiatives, and a shared dedication to promoting a healthy lifestyle, Herbalife remains resolute in its mission to inspire and foster wellness among individuals.