Schneider Electric Launches 60 Cities Innovation Yatra

Schneider Electric Launches 60 Cities Innovation Yatra
Schneider Electric Launches 60 Cities Innovation Yatra

New Delhi, India: Schneider Electric, the global leader in energy management and next-gen automation solutions, has launched the Schneider Electric Innovation Yatra to commemorate its 60th anniversary of operations in India.

This carbon-neutral journey will traverse 60+ cities in India, celebrating Schneider Electric’s six-decade-long presence in the country. The initiative reinforces the company’s commitment to supporting the nation’s development by sharing knowledge about advancements in IoT, Electricity 4.0, Digitization, and Sustainability within the energy management and next-gen automation sectors. It seeks to promote the values of sustainability and digitization by engaging with over 20 million citizens, corporates, industry experts, policymakers, partners, customers, farmers, electricians, institutions, government officials, and more.

The eco-friendly mobile hub is powered by recyclable materials and renewable energy sources, including Luminous solar panels. It showcases IoT-enabled solutions, connected product offerings, Schneider Electric’s journey in India, its contributions to India’s growth, and a dedicated ‘Green Yodha’ Sustainability Zone.

Deepak Sharma, Zone President – Greater India and MD & CEO, Schneider Electric India, stated, “Our 60 years of presence in India is a testament to our enduring commitment to the nation’s progress. Schneider Electric now has 37000+ employees, 30 manufacturing sites in India, making it the 3rd largest market & one of the 4 global hubs for the group. The Schneider Electric Innovation Yatra is a unique platform to connect & engage with our stakeholders, celebrate our achievements, and showcase our commitment to driving sustainable innovations and digitization. We believe, the vision of building resilient and sustainable India during Amrit Kaal, can be achieved through collaborative actions. I am deeply indebted to our customers, partners and employees for their continued trust and support.”

Rajat Abbi, Vice-President- Global Marketing, Chief Marketing Officer, Schneider Electric India, emphasized the company’s focus on responsible marketing. He said, “I am elated to see the launch of the Schneider Electric Innovation Yatra. This carbon neutral Yatra will cover the length and breadth of the country to create awareness around sustainable, digital and NextGen automation solutions. This unique campaign is an extension of our flagship Green Yodha initiative aiming to reach a wider and diverse audience, and have more stakeholders join the good fight against climate change.  Our marketing playbook has 4P’s purpose, partnerships, planet and performance and this initiative will have a unique blend of digital, physical, social and omni-channel presence reaching millions of Indians”

Schneider Electric operates in the Indian market with several well-known brands, including Schneider Electric, L&T Electrical & Automation, Luminous, and AVEVA.

Schneider Electric is a leader in energy management, next-gen automation, and sustainability solutions across various industries. L&T Electrical & Automation offers products and services for electricity distribution, automation, and control. Luminous Power Technologies is a trusted brand with innovative products in power backup and residential solar solutions. AVEVA is a global leader in industrial software, focusing on digital transformation and sustainability.

The Schneider Electric Innovation Yatra aims to engage with India’s diverse ecosystem, from citizens to corporates, farmers to institutions, and more. It seeks to simplify climate change awareness by showcasing innovative solutions and nurturing Green Yodhas, the climate warriors of tomorrow.

About Schneider Electric:

Schneider Electric’s purpose is to empower all to make the most of our energy and resources, bridging progress and sustainability for all. Their mission is to be a digital partner for sustainability and efficiency, driving digital transformation by integrating process and energy technologies, connecting products from end-point to cloud, and offering comprehensive services across the entire lifecycle. Schneider Electric advocates open standards and partnership ecosystems, focusing on a shared meaningful purpose, inclusivity, and empowerment.

About Post Author