India: India’s leading Omni-channel D2C eyewear brand Lenskart has announced its unique “Lenskart Pro membership” in India intending to provide high-quality eyewear to the next 10 million consumers. To capitalize on its strengths of innovation, technology, and omnichannel presence, Lenskart has introduced this one of its kind offering which is especially designed for the growing digital consumers, who are looking forward to trying Lenskart for the first time.
Revolutioning the eyewear industry since its advent, Lenskart has taken its users to the next level by offering an end-to-end service that includes eye check-ups, product selection, customization, and last-mile delivery. Building on its mission to increase accessibility and scale for high quality vision, Lenskart’s new membership program will be available across the country online and also to use at retail stores with a free delivery service. Lenskart Pro Membership will be also available on Home-Try-On (HTO) services in India. Through the membership, Lenskart aims to reach new users across 100+ cities in India, including providing the first eyewear for free from its curated collection of 200+ eyewear of prescription glass (Free + Anti-Glare Glasses) and sunglasses. The new Lenskart customers will also benefit from a special price of Rs. 500 with 20% off on all future orders.
Speaking on the Lenskart Pro Membership launch Ramneek Khurana, Co-Founder at Lenskart said, “Lenskart is known for its innovative retailing and technology which it has used to its advantage for disrupting the eyewear space, first in India and now globally. We constantly try to be technologically advanced yet easy to access for all our customers. We have witnessed more than 50% of sales comes directly from the members as they tend to buy at 4x on repeat, which is more than any other eyewear consumer.”
Focusing strongly on customer-backward technology, Lenskart has also kept customer experience and technology at the forefront of its servicing which provides a unique offering of AR (Augmented Reality) technology for 3D try-on.
Lenskart has integrated its technology into all aspects of its operations to enhance customers’ browsing, shopping, purchasing experience, and customer assistance. For a seamless purchasing experience, Lenskart’s tech converts users’ phone number into membership number that helps the customers to get the same benefits across online and offline stores without any hassle. With the current valuation of $2.5 billion and total funding of $315 million (US) received in 2021, Lenskart’s vision is to grow exponentially in the coming 3-4 years.
With a rapidly growing business reaching out to over half a million customers a month with uniquely designed physical stores, as well as a first of its kind ‘home eye checkup’ service, Lenskart has already revolutionized the eyewear industry in India, Singapore, Middle East Asia, and now in the US. It is currently serving over 7 million customers yearly through its Omnichannel shopping experience, which includes an online store, a mobile app, and 800+ Omnichannel storefronts in 175 locations.
