Introduction:
Mastercard, in collaboration with Invest India and the Ministry of Tourism, has introduced the Priceless India programme. This initiative seeks to revolutionize experiential travel within India by presenting meticulously crafted cultural, culinary, and wellness encounters in several cities, including Delhi, Agra, Jodhpur, Dehradun, and Pune.
According to data from the Mastercard Economics Institute’s Travel Industry Trends for 2023, consumer spending on travel experiences has seen a remarkable 65% increase compared to March 2019. The Priceless India campaign, in alignment with India’s ‘Dekho Apna Desh’ initiative, not only allows domestic but also international travelers to immerse themselves in India’s rich and diverse heritage.
In attendance during the launch were prominent figures, including Smt. Manisha Saxena, Director General of the Ministry of Tourism; Raja Rajamannar, Chief Marketing and Communications Officer and President of Healthcare at Mastercard; Gautam Aggarwal, Division President of South Asia at Mastercard; and Nivruti Rai, CEO of Invest India.
Raja Rajamannar, Chief Marketing and Communications Officer and President of Healthcare at Mastercard, shared, “The programme views India’s rich history and diverse culture through the lens of today’s cutting-edge travel trends, helping Indian and international visitors alike explore their passions as they appreciate the absolute beauty of India. The collaboration between Mastercard, Invest India, and the Ministry of Tourism reflects a commitment to boost tourism and contribute to India’s flourishing economy through immersive travel experiences.”
The Priceless India campaign will provide experiences across ten distinct passion points, including gastronomy, sports, entertainment, and wellness. Some notable highlights encompass delightful dinners with breathtaking views of the Qutub Minar, guided explorations through the historic lanes of Old Agra, wellness retreats led by renowned nutritionist Pooja Makhija and yoga expert Anshuka Parwani, accommodations in palaces owned by royal families, Bollywood-themed fitness sessions, and exclusive culinary adventures.
The Rise of Experiential Travel:
In recent years, there has been a noticeable shift in the way people travel. Modern travelers are seeking more than just destinations; they are in pursuit of meaningful experiences. This evolving trend has given rise to experiential travel, where the journey itself becomes as important as the destination. Travelers are increasingly looking for authentic cultural encounters, immersive culinary experiences, and wellness retreats that rejuvenate the mind and body.
The Priceless India Programme:
Mastercard’s Priceless India programme comes at the perfect time to meet the growing demand for experiential travel. This initiative has been carefully crafted to provide travelers, both domestic and international, with the opportunity to explore India’s rich and diverse heritage. The programme aligns seamlessly with India’s ‘Dekho Apna Desh’ initiative, encouraging travelers to discover their own country.
What to Expect:
The Priceless India programme will encompass ten distinct passion points, each offering a unique and enriching experience:
- Culinary Delights: Indulge in sumptuous dinners with iconic views of Qutub Minar and savor exclusive food experiences that showcase India’s culinary diversity.
- Historical Treasures: Embark on curated walks through the enchanting lanes and by-lanes of Old Agra, where history comes to life.
- Wellness Retreats: Rejuvenate your body and mind with wellness days led by renowned nutritionist Pooja Makhija and yoga expert Anshuka Parwani.
- Royal Experiences: Stay in palaces owned by royal families, immersing yourself in the opulence and grandeur of India’s regal past.
- Bollywood Magic: Get active with Bollywood-themed workouts that add a touch of glamour to your fitness routine.
- Entertainment Extravaganza: Enjoy exclusive entertainment experiences that showcase India’s vibrant arts and culture.
- Adventure Escapes: Embark on thrilling adventures and discover the wild side of India’s landscapes.
- Sporting Adventures: Engage in sports experiences that allow you to participate in India’s favorite pastimes.
- Golf Getaways: Tee off at some of India’s most picturesque golf courses.
- Shop ‘Til You Drop: Explore unique shopping experiences that highlight India’s craftsmanship and creativity.
Conclusion:
Mastercard’s Priceless India programme is set to redefine experiential travel in India. With its carefully curated experiences and commitment to providing travelers with the best of India’s culture, cuisine, and wellness, this initiative promises to be a game-changer in the world of travel. Whether you’re a seasoned traveler or embarking on your first journey to India, the Priceless India programme invites you to explore, discover, and make priceless memories along the way.
