- The Campus Tribe will form an integral component of FWD, which is Myntra’s immersive shopping experience nested within the app, curated specifically for the Zoomer generation.
- The Campus Tribe initiative will empower Myntra to expand its reach within India’s burgeoning student community.
- Myntra’s Campus Squad, renowned for their impeccable fashion sensibilities, will take on the responsibility of fostering the growth of the Campus Tribe program within their respective educational institutions.
- As part of its commitment to engaging students, Myntra will introduce a series of offline events named “Myntra FWD Faces,” aimed at identifying individuals who epitomize the ethos of FWD.
- Over 1000 content creators attuned to GenZ preferences will be activated within the platform’s student community.
Myntra reveals the introduction of FWD Campus Tribe, a distinctive community uniting and celebrating the fashion-forward inclinations of the Gen Z demographic. This Campus Tribe will integrate seamlessly into FWD, an immersive shopping experience within Myntra’s app, tailored specifically for the Zoomer generation. Encompassing students aged 18 and above, Campus Tribe members will relish an assortment of privileges, including a 3-month Insider Trial pack, an exclusive membership program by Myntra that offers benefits such as complimentary shipping, Early Access to significant events, personalized styling sessions, and enticing deals on new arrivals and seasonal collections.
Within the FWD Campus Tribe, a special subset named the Campus Squad will emerge. These select members will function as representatives of the Tribe within their respective colleges, instrumental in enlisting new students into the FWD Campus Tribe. This proposition will witness over 1000 trendsetting student creators becoming a part of FWD’s presence across leading colleges in major cities like Mumbai, Pune, Delhi, Indore, Jaipur, and Bengaluru, among others.
The FWD Campus Squad will shoulder the responsibility of elevating Myntra’s brand awareness while simultaneously fueling demand through the promotion of their distinct referral codes. Furthermore, the Campus Squad will actively generate impactful social content for Myntra FWD, thereby reinforcing a potent social presence within the Gen Z community.
Introducing Myntra FWD Faces: As part of its commitment to student engagement, Myntra will inaugurate a series of offline events named “Myntra FWD Faces.” The inaugural event will be hosted in Mumbai, followed by Delhi. These gatherings will be dedicated to identifying the most fashion-forward Gen Z individuals who epitomize the essence of the brand and concurrently amplify awareness for Myntra FWD within the student community, culminating in compelling social content. Winners of the Myntra FWD Faces event will be rewarded with FWD merchandise vouchers, curated goodie boxes, and an opportunity to be featured across Myntra’s social platforms and app.
Commenting on the launch of FWD Campus Tribe, Arun Devanathan, Senior Director – Social Commerce, Myntra, remarked, “We are thrilled to announce the much-anticipated launch of FWD Campus Tribe, our unique, multi-city student engagement program. This initiative is designed to foster a deep connection with the vibrant student community, predominantly represented by Gen Z, an essential and influential cohort in today’s world. With FWD Campus Tribe, we embark on a journey to celebrate not only fashion but also their unbridled spirit that champions authenticity. We aim to empower students with a seamless blend of style, expression, autonomy, and community, retaining Myntra as their go-to fashion destination, a platform where they truly feel seen and heard.”
Harmonious Engagement with Gen Z: By welcoming over 1000 content creators aligned with the Gen Z ethos, the Campus Tribe program empowers Myntra to penetrate deeper into India’s burgeoning Gen Z community across various colleges. With a dedicated focus on Gen Z’s favored communities, such as dancers, gamers, rappers, and sneaker enthusiasts, Myntra is set to heighten visibility around Myntra FWD. Renowned creators like Nagma Mirjkar, Aashika Bhatia, Just Janvi, Rohit Saraf, and Rebel Kid (Apoorva) are some of the notable figures engaged as part of the FWD activation.
As a trailblazer in fostering the thriving creator economy, Myntra’s key priorities include creating more income avenues for creators, nurturing the growth of nano and micro creators to their full potential, and continually innovating within the generative technology sphere.
More About Myntra:
Myntra stands as a prominent force within India’s fashion brand and mobile commerce landscape. An integral part of the Flipkart Group, Myntra seamlessly amalgamates technology and fashion, orchestrating an unparalleled experience within India’s realm of fashion and lifestyle. The Myntra platform boasts an extensive array of over 6000+ premier fashion and lifestyle labels within the nation, including renowned names like H&M, Levis, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, Fossil, and an array of others. Extending its reach across the expanse of the country, Myntra caters to the needs of over 19,000 pin codes.
